Online Presence Review
See your business the way a prospective customer sees it.
The Online Presence Review examines what prospective customers can currently find and experience online, identifies important strengths and problems, and gives you a prioritized plan for improvement.
$795. Implementation is separate, and purchasing the review does not commit you to additional work.
A written report, prioritized action plan, one remote review meeting of up to 60 minutes, and seven calendar days for email clarification.
At a glance
- Typical timing
- Seven to ten business days after payment, completed intake, and required materials are available
- You receive
- Downloadable report, prioritized action plan, review meeting, and clarification period
- Review basis
- Publicly available information; account access is not required by default
- Implementation
- Not included; address it internally, use another provider, or request a separate proposal
Why this review
A clear view of your current online presence
The Online Presence Review is a paid, standalone assessment for small businesses that want a clearer understanding of how they currently appear online.
See when this review may be useful
- your website or business information has become outdated;
- customers may be finding inconsistent information;
- your website receives attention but does not clearly guide visitors;
- you are unsure what should be improved first;
- you are considering a website or online-presence project and want an informed starting point;
- you want an independent review without committing to implementation work.
Review scope
What the review examines
The review examines clarity, credibility, consistency, accessibility, and customer paths across the public information that shapes how people find, understand, and act on your business.
View the complete review inventory
Public business information
The review checks publicly available business information for clarity and consistency, including the information customers rely on to understand who you are, what you offer, where you operate, and how to contact you.
Your website
The website review considers:
- clarity of the business and its services;
- navigation and page organization;
- mobile usability;
- contact paths and calls to action;
- trust presentation;
- basic accessibility observations;
- broken links and obvious functional problems;
- consistency with your other public business information.
Google Business Profile
When applicable, the review considers publicly visible information such as:
- business presentation and completeness;
- services and business details;
- photos;
- reviews and owner responses;
- consistency with the website and other public listings.
Search results, listings, and social profiles
The review includes a reasonable sample of prominent search results, directories, social profiles, and industry listings that may influence how prospective customers find and evaluate the business.
It is not an exhaustive investigation of every directory or historical listing.
Reviews and reputation presentation
The review considers how public reviews and business responses are presented and what a prospective customer may reasonably take from them.
The customer’s path
The review follows the public-facing path a customer may take to:
- understand the business;
- decide whether it appears trustworthy;
- contact the business;
- book;
- request a quote;
- or take the next appropriate step.
Deliverables
What you receive
The engagement turns the observations into documented findings, an ordered plan, and time to discuss and clarify them.
View complete deliverable details
Branded Online Presence Review report
You receive a downloadable PDF report containing:
- an executive summary;
- the approved scope and known limitations;
- a current-state overview;
- documented findings;
- supporting examples where useful;
- priority ratings;
- practical recommendations.
Prioritized action plan
Recommendations are organized into three levels:
- Priority 1 — Address first
- Priority 2 — Improve next
- Priority 3 — Consider later
Where appropriate, the report also identifies whether:
- the business may be able to handle the action internally;
- a third-party specialist may be required;
- Baker Online Services could address it under a separate agreement;
- further investigation is needed before deciding what to do.
Remote review meeting
The service includes one remote meeting of up to 60 minutes to walk through the report and clarify the findings.
The meeting does not include live editing or implementation in your website, Google Business Profile, or other systems.
Seven-day clarification period
After the review meeting, you have seven calendar days to email questions requesting reasonable clarification of the existing findings.
This period also allows one client submission identifying factual corrections.
Preparation
What you will need to provide
Before the review begins, you will be asked to provide:
- accurate business information;
- your main website address;
- known Google Business Profile, directory, listing, and social-profile links;
- your primary services;
- your service area or target market;
- the main action you want prospective customers to take;
- any known concerns you want considered.
View access and information responsibilities
The standard review begins with publicly available information. Administrative access to your accounts is not required by default.
You remain responsible for confirming factual business information before any correction or publication is made.
Private analytics or account data may be reviewed only under a separately approved and quoted scope.
Service boundaries
What is not included
The standard Online Presence Review is an assessment, not implementation, marketing management, a technical or compliance audit, creative production, or exhaustive research.
View all material exclusions and boundaries
Implementation and profile changes
- website redesign, development, or editing;
- Google Business Profile changes;
- directory correction, suppression, or cleanup;
- ongoing review management;
Marketing, advertising, and SEO
- social-media content creation;
- paid-advertising review or management;
- a full SEO campaign strategy;
- keyword-volume or competitive-market research;
- comprehensive technical SEO crawling;
Security, legal, and compliance
- penetration testing or security certification;
- legal, regulatory, tax, licensing, or compliance advice;
- a formal WCAG conformance audit;
- privacy-policy or legal-document drafting;
Creative production
- logo or brand-identity design;
- photography;
- copywriting beyond brief examples used to explain a recommendation;
Expanded research and private data
- analysis of private analytics, Search Console, advertising, CRM, call-tracking, booking, or similar data unless separately scoped;
- exhaustive investigation of every directory or historical listing;
- implementation estimates that require technical discovery beyond the review.
The service does not guarantee search rankings, revenue, leads, Google approval or reinstatement, removal of negative reviews, legal or accessibility compliance, customer responses, or any particular result from implementing a recommendation.
Commercial details
Timing and pricing
Timing
Seven to ten business days after payment, completed intake, and receipt of required materials.
View scheduling details
The timeline pauses while Baker Online Services is waiting for required information.
The review meeting will generally take place within five business days after the report is delivered.
Rush delivery is not offered at launch.
Price and payment
The Online Presence Review is $795. Payment is due in full before work begins.
View everything included in the price
- intake review;
- public online research;
- website review;
- Google Business Profile review, when applicable;
- targeted listing and reputation review;
- the written PDF report;
- the prioritized action plan;
- one remote review meeting of up to 60 minutes;
- seven calendar days of email clarification.
Additional locations
Additional business locations may be included within the primary review for $250 per location.
View additional-location scope
- one additional location-specific Google Business Profile;
- location-specific website information;
- relevant consistency and customer-path observations;
- findings incorporated into the main report.
An additional location does not include a separate full report or an additional review meeting.
After the review
Your options after the assessment
Implementation is separate
The review identifies and prioritizes improvements but does not include making those changes. Afterward, you may address recommendations internally, work with another provider, request a separate proposal, or choose not to proceed.
View implementation options and boundaries
After the review, you may work with an existing provider, hire an appropriate specialist, request a separate implementation proposal from Baker Online Services, or discuss Online Business Support when that service fits the need.
Purchasing the review does not obligate you to hire Baker Online Services for implementation or Online Business Support.
Baker Online Services is also not obligated to offer or accept every recommended implementation project.
$250 implementation credit
If Baker Online Services accepts qualifying implementation work, a $250 credit may be applied to the separately approved project. The review remains a paid standalone service.
View implementation-credit conditions
The credit does not convert the Online Presence Review into free discovery. Baker Online Services is not obligated to accept implementation work, and not every implementation project qualifies.
A $250 implementation credit may be applied when all of the following conditions are met:
- you sign an eligible Baker Online Services implementation agreement within 30 calendar days after the review meeting;
- the implementation project has a minimum value of $2,000;
- the credit is applied to the final implementation invoice;
- the credit is not combined with another promotional or founding-client discount unless specifically approved.
The credit has no cash value.
Qualification form
Request an Online Presence Review
Use this form to tell us about your business and what you would like reviewed.
Submitting this form is an initial request only. It does not accept an engagement, collect payment, or begin the review timeline.
Baker Online Services will review the information you provide. Qualified prospects will receive a fixed-scope service summary, agreement, invoice, and detailed intake form before work begins.
Requests are not currently being accepted through this form.
Online Presence Review
Start with a clear picture of what needs attention
A stronger online presence begins with understanding what customers can currently find, where they may encounter confusion or friction, and which improvements matter most.